Pure Cupcakes Menu

Classic cupcakes

Everyday flavors baked fresh each morning and topped with a generous swirl.

• Confetti cupcakeVegetarianSprinkle-studded vanilla cake with pastel buttercream and extra rainbow jimmies on top; a staple at kids' parties.
• Vanilla on vanillaVegetarian · Popular pickFluffy vanilla cupcake swirled with vanilla bean buttercream and a pinch of sprinkles; simple and reliably crowd-pleasing.
• Chocolate on chocolateVegetarianMoist cocoa cupcake topped with a tall swirl of fudgy chocolate buttercream and a scattering of chocolate shavings.
• Red velvet cupcakeVegetarianTender, faintly cocoa red cupcake crowned with a tangy cream cheese frosting and a few red cake crumbs.
• Lemon dropVegetarianZesty lemon cupcake with a sweet-tart lemon buttercream and a sliver of candied lemon peel on top.
• Strawberry cupcakeVegetarianPink cupcake made with real strawberry purée and topped with a fresh strawberry frosting that tastes like summer fruit.
• Carrot cake cupcakeVegetarian · Contains nutsSpiced carrot cupcake with a thick cream cheese frosting and a sprinkle of chopped toasted walnuts.

Signature flavors

Bolder, dessert-inspired combinations that rotate through the case.

• Cookies & cream cupcakeVegetarianChocolate cupcake with crushed sandwich cookies whipped into the frosting and a cookie half pressed on top.
• Peanut butter cupVegetarian · Contains nutsChocolate cupcake with creamy peanut butter frosting and a chopped peanut butter cup garnish; salty, sweet and rich.
• S'mores cupcakeGraham cracker crumb base, chocolate cake and marshmallow frosting torched until golden, recalling a campfire treat.
• Toasted coconut cupcakeVegetarianCoconut cake topped with coconut buttercream and drifts of toasted flaked coconut for a chewy, nutty-tasting finish.
• Mocha cupcakeVegetarianCoffee-infused chocolate cupcake with espresso buttercream and a light dusting of cocoa; a good afternoon pick-me-up.
• Maple bacon cupcakeSavoryMaple-sweetened cake topped with maple buttercream and a strip of candied bacon, mixing smoky and sweet flavors.
• Salted caramel cupcakeVegetarian · Popular pickBrown sugar cupcake with a gooey caramel center, caramel buttercream and a few flakes of sea salt for contrast.

Filled cupcakes

Cupcakes cored and filled with a hidden center of curd, cream or jam.

• Strawberry shortcake cupcakeVegetarianVanilla cake filled with chopped fresh strawberries and topped with a light whipped cream frosting.
• Cannoli cupcakeVegetarianCupcake filled with sweetened ricotta and mini chocolate chips, topped with crushed pieces of crisp cannoli shell.
• Black bottom cupcakeVegetarianChocolate cupcake baked around a cheesecake center studded with chocolate chips; dense, tangy and frosting-free.
• Boston cream cupcakeVegetarianVanilla cupcake filled with pastry cream and dipped in chocolate ganache instead of frosting, like a miniature Boston cream pie.
• Raspberry chocolate cupcakeVegetarianChocolate cupcake with a tart raspberry jam center and a pink raspberry buttercream on top.
• Lemon meringue cupcakeVegetarianLemon cupcake filled with tangy curd and topped with a swirl of meringue toasted until its peaks turn amber.

Seasonal cupcakes

Limited flavors that change with the holidays and the harvest.

• Key lime cupcakeVegetarian · SeasonalSummer cupcake with a graham crumb base, lime zest in the batter and a tart lime cream cheese frosting.
• Gingerbread cupcakeVegetarian · SeasonalMolasses and ginger cupcake with cinnamon cream cheese frosting and a tiny gingerbread cookie on top.
• Pumpkin spice cupcakeVegetarian · SeasonalPumpkin cupcake warmed with cinnamon, ginger and nutmeg, topped with cream cheese frosting and a dusting of spice.
• Peppermint mocha cupcakeVegetarian · SeasonalChocolate-coffee cupcake with peppermint buttercream and crushed candy cane pieces for a cool, crunchy finish.
• Eggnog cupcakeVegetarian · SeasonalNutmeg-scented cupcake made with eggnog and topped with a rum-flavored buttercream for the winter holidays.
• Caramel apple cupcakeVegetarian · SeasonalSpiced apple cake with diced fruit baked in, topped with caramel frosting and a drizzle of extra caramel.

Gluten-free & vegan

Options made without wheat or without animal products, baked alongside the regular case.

• Vegan vanilla cupcakeVegan · Dairy-freeEgg-free and dairy-free vanilla cupcake made with plant milk, topped with a fluffy plant-based buttercream.
• Vegan chocolate cupcakeVegan · Dairy-freeDark, moist cocoa cupcake made with oil and plant milk, finished with a dairy-free chocolate frosting.
• Vegan gluten-free lemonVegan · Gluten-freeLemon cupcake free of wheat, eggs and dairy, topped with a tart plant-based lemon frosting and zest.
• Gluten-free chocolate cupcakeVegetarian · Gluten-freeRich cocoa cupcake made with a rice-flour blend and topped with chocolate buttercream; hard to tell apart from the regular version.
• Gluten-free almond vanillaVegetarian · Contains nutsAlmond flour vanilla cupcake with a moist, slightly dense crumb and a whipped vanilla buttercream.

Minis & party orders

Sizes and formats for parties, offices and celebrations.

• Jumbo cupcakeVegetarianOversized cupcake about the size of a small cake, with a towering swirl of frosting, made for sharing or birthdays.
• Pull-apart cupcake cakeVegetarianCupcakes arranged into a shape such as a number or letter and frosted as one design, then pulled apart to serve.
• Cupcake in a jarVegetarianLayers of cake and frosting packed into a lidded jar, portable and convenient for gifting or eating later.
• Custom decorated dozenVegetarianTwelve cupcakes decorated with colors, toppers or piped designs to match a party theme or company logo.
• Mini cupcakesVegetarianTwo-bite versions of the daily flavors, sold by the dozen and easy to mix for trays and dessert tables.

Specialty cakes

Regional and heritage recipes often available whole or by pre-order.

• Tres lechesVegetarianLight sponge soaked in evaporated milk, condensed milk and cream, topped with whipped cream; cool, custardy and sweet.
• Italian cream cakeVegetarian · Contains nutsSouthern layer cake with coconut and toasted pecans baked into the batter, covered in a thick cream cheese frosting.
• German chocolate cakeVegetarian · Contains nutsChocolate layers filled and topped with a cooked coconut-pecan frosting that is chewy, caramel-like and full of texture.
• Hummingbird cakeVegetarian · Contains nutsSpiced cake made with banana, crushed pineapple and pecans, frosted with cream cheese; fruity, dense and distinctly Southern.
• Strawberry layer cakeVegetarian · SeasonalPink cake flavored with strawberry purée and frosted in strawberry buttercream; a spring and summer case staple.
• Chocolate mousse cakeVegetarianThin chocolate sponge base under tall layers of airy chocolate mousse, finished with a mirror glaze or cocoa dusting.

Drinks

• Iced vanilla latteVegetarianChilled espresso and cold milk shaken or poured over ice with vanilla syrup; a sweet, refreshing staple of bakery counters in warm months.
• Hot chocolateVegetarianSteamed milk whisked with cocoa or melted chocolate, frequently topped with whipped cream or marshmallows; a caffeine-free favorite for kids with a cookie.
• Caffè latteVegetarianEspresso with plenty of steamed milk and a thin microfoam layer; mellow and creamy, often finished with latte art and offered with oat or almond milk.
• Flat whiteVegetarianA smaller, stronger cousin of the latte: a double ristretto under silky, barely-foamed milk for a dense texture and pronounced coffee flavor.
• MochaVegetarianEspresso, chocolate sauce, and steamed milk, sometimes crowned with whipped cream; a dessert-leaning drink balancing cocoa richness with coffee bite.
• Cold brewVeganCoarse grounds steeped in cold water for twelve hours or more, yielding a smooth, low-acid concentrate served over ice with chocolatey undertones.